Business

For businesses and non-profit organizations, I can prepare and/or freshen any of the following with the level of detail and professionalism that you need:

  • Website Content – The content on your website needs to be clear, inviting, and understandable to your target audience.  Without good content, your website, no matter how impressive looking, will not turn clicks into customers.
  • Website “Freshening” – Is your website content stale?  Do you have out-of-date information?  If you can not remember the last time you updated your website, it is time to do it.
  • Marketing Materials (Advertising Copy, Articles, Newsletters, E-Mail Newsletters) – It takes time you do not have as a business operator to research and prepare longer-form marketing tools.
  • Social Media Posts (Twitter, LinkedIn, Facebook) – These must be appropriate for the form of social media; what works on Twitter, might not work on LinkedIn.
  • Blogs – A well-crafted blog will help establish brand identity and, consequently, drive traffic to your website.
  • Corporate Biographies/Histories – It is never easy to write about yourself, either as an individual or as a business entity.
  • Business Plans – Very often the difference between failure and success (i.e., investors, early adopters) is a solid, well-written business plan that shows your place in the market, explains your product or services, and why you expect to be successful.
  • Business Letters – Believe it or not in the age of e-mail, sometimes a strongly-worded, old-fashioned letter is a necessity.  Too many people have forgotten this lost art.
  • Ghostwriting – Whatever it is you need to say, I can say it better, more convincingly, and in a way that your reader will understand.
  • White Papers – I have the ability to understand a company’s product or service, distill it down to its essence, and convey it to the readers in a concise and compelling manner.
  • Corporate Logos – A well-designed logo can be a great and memorable corporate identifier (e.g., blue oval on cars, swoosh on sneakers, mermaid on coffee cups) and should not be an afterthought.